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But Björn Borg is trying to out a different strategy. We see a lot of retailers that display new collections on their mobile apps, provide special offers or interact with customers.

Den vetenskapligt bevisade Köhler-effekten visar att en träningskompis ökar din motivation med över 100%!Tillsammans presterar man bättre”, sa Jonas Lindberg Nyvang, Marketing Director på Björn Borg.Nu är appen borta och den enda förklaring vi har är en borttagen hemsida.IN PICTURES: Have a look at Borg's ace tennis career in pictures The company has stated that the drop, set to take place on October 31st, will go on if North Korea wins - if at all possible."We have honestly no idea on how to drop our underwear over North Korea, but we have started looking into if there is a way," global marketing director Lina Söderqvist said in a press statement.

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